In August of 1835 the New York Sun began publishing a series of articles about a remarkable scientific discovery.
A famous astronomer, they claimed, had developed a telescope of unprecedented power. Using this telescope he had observed the surface of the moon in extraordinary detail. What he found there was extraordinary.
Animals. Plants. Oceans and beaches. And most remarkable of all, intelligent creatures. Described as a species of bat-like humans with membranous wings who walked upright, lived in social groups, built structures, and appeared to have some form of civilization.
The articles ran over several days. They were detailed, written in the style of scientific reporting, attributed to a real astronomer named Sir John Herschel, and they convinced thousands of readers that life had been discovered on the moon.
None of it was true. Not a word of it.
How It Was Done
The articles were written by a journalist named Richard Adams Locke. He wrote them in the dry careful language of scientific reporting which made them sound credible. He used the name of a real and well-known astronomer, Sir John Herschel, who was actually in South Africa at the time conducting legitimate astronomical observations and had no idea his name was being used.
The Sun's circulation exploded. It became the most widely read newspaper in the world during the run of the articles. Other papers reprinted parts of them. Readers debated what the discovery meant for religion and science.
When the hoax was eventually exposed the Sun did not immediately retract the articles. The editor effectively shrugged and pointed out that the articles had been entertaining and had not technically claimed to be true. Readers who had believed them were embarrassed but many continued to buy the paper.
Sir John Herschel reportedly found the whole thing amusing when he eventually heard about it.
Why This Story Holds Up
The Great Moon Hoax of 1835 is one of the earliest documented examples of what we now call viral fake news. The mechanisms are identical to what happens today with misinformation on the internet.
A compelling story written in the style of legitimate reporting. A real name borrowed to add credibility. A topic that was exciting enough that people wanted to believe it. Rapid spread through the information networks of the time. And an audience that was not well equipped to verify extraordinary claims before accepting them.
The technology of 1835 was different. The psychology was identical.
People have always been susceptible to stories that are exciting and told with apparent authority. That is not a flaw unique to any era or any group of people. It is a feature of human cognition that anyone who wants to spread false information has always been able to exploit.
The people who read the Moon Hoax articles in 1835 were not uniquely gullible. They were human. And so are we.
Robert Lee Beers III is a writer and digital preservation advocate based in North Charleston South Carolina.